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 Marketing Concepts
Marketing Concept #1: Provide a product/service with real value
In order to sell, you must create a product or service that offers value to the customer. It is the marketplace that ultimately determines the true value of your offering. The market will only pay what it feels the offering is really worth to them…not you. The market does not care how much it costs you to manufacture, market, and deliver the product to them. They only see the perceived value of the product. You have the power to create this perception through your good marketing plan.
Marketing Concept #2: Deliver on time, when needed!
Modern technology and fast food restaurants have created an atmosphere in America where quality should be available regardless of how late it is ordered or how quick it is needed. People don’t like to be put off. Therefore, it is more important than ever to deliver your product on time. That is, when it is needed by the customer.
Some major companies are now requiring all vendors to comply with their set rules for ordering, shipping and delivering products to them. You either comply to their EDI compliance (Electronic Data Interchange) demands or you are left holding on to your inventory. Modern technology has made it possible for even the smallest companies to level the playing field in this area of marketing.
Marketing Concept #3: Make the price fit the value
Developing the right price is a crucial factor to any marketing program, yet it can often be a tricky situation. The price must:
• Be competitive
• Factor in competitive edge
• Use discounts when appropriate
• Factor in geographical considerations
• Maximize profitability
• Serve the customer interests well
• Fit the value of your product or service
Marketing Concept #4: Promote your business and stay in touch with your customers
When you have established a value needed product, developed a means to deliver it promptly, and have priced it correctly you should be able to select the proper marketing media or method to communicate your message to your target market. This can be accomplished in a many ways. We will cover them briefly here and in more detail throughout the web site. They are:
• Mass selling via
1. e-mail and Internet Marketing
2. Direct Mail
3. Telephone Prospect Canvassing
• Media Advertising (We devote an entire section on the various media. We also discuss which one best suits your particular need or situation and the benefits of each.
• Sales Promotions
• Customer communication programs
• Personal sales calls, both in person and by phone
Marketing Concept #5: Stay focused, target your market and use professionals
Every business should stay focused on customer needs and develop products to meet those needs. If you don’t have your own marketing team, find yourself a marketing professional and rely on them to get your message to the right target market. Very few people can be technically adept at everything even though a small business owner is expected to be just that. If there is one aspect of your business you should consider outsourcing, it is the marketing.
Business Marketing SolutionsTM would be honored to help you in any way we can to make your business thrive…whether it is from some simple tips, leads and links provided on this web site, to developing a complete marketing programs and in some cases providing business development managers and specialists to act as an outsourcing sales force when needed. Business Marketing Solutions is here to help you succeed.
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This site is currently under construction so please check back from time to time as we add more information to this web site.
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